DOC · ABOUT
A practitioner-led data and AI consultancy.
Built for the work that sits past the dashboard — engineering, analytics, science, and the operating decisions they enable. Founder-led, run from London.
Why we exist.
Doctalytics exists because most data and AI work for growing businesses falls into a gap. Big consultancies are too expensive and too slow. Single freelancers can ship something but can't operate it. Tool vendors sell platforms instead of decisions. We sit in the middle: small enough to be affordable, broad enough to own the full arc — design, ship, operate, hand off.
What we believe.
Five operating beliefs that show up in every engagement.
- 01
Decisions are the product.
Engagement success is the decision that gets made differently next quarter — and the year after that. The deck and the model are means to that end.
- 02
Engineering is the moat.
Most data work decays without engineering rigor. We treat models, dashboards, and pipelines as code — versioned, tested, observable.
- 03
Naming names.
The people on the proposal do the work. Small enough that the founder is in the room; experienced enough to ship beyond what one person can.
- 04
Boring tools, opinionated use.
We use the same dozen tools as everyone else — dbt, Snowflake, Airflow, Python, Looker. The differentiator is the choices we make inside them.
- 05
Time-bounded conviction.
We commit to a thesis, run a small test, and recalibrate. We don’t sell certainty we don’t have.
Who we serve.
Selective on fit. We do better work with fewer clients — and we'd rather decline an engagement than take one that won't land.
Founders, operations leaders, and CFOs. Heads of data and CTOs where the role exists. Leaders who need data to support decisions, not become a department.
Growing businesses — from ten-person Series A teams to mid-market companies of a few thousand. Selective on industry — strongest in DTC, services, healthcare, fintech, and SaaS.
Two-week diagnostic, six-to-twelve week projects, or fractional retainers for ongoing operating. Sized to the business, not the proposal.
The team.
Practitioners join individual engagements by invitation — by reputation, not bench. We grow in proportion to the work, not the proposal.
ENGAGE
Start the conversation.
Tell us what's broken. We'll come back with the engagement shape — scope, sequence, and the people we'd put on it.